I’ve heard about responsive web design (RWD) for the previous year and I’ve heard nothing but positive things. When my employer decided to redesign our website, I immediately recommended creating a responsive web design and we’re now in the process of getting proposals. Upon searching through articles, I came up with a top ten list of why RWD is so popular:
- For the first time since 2001, PC sales are projected to be lower than they were in the previous year.
- The majority of U.S mobile users now own smartphones, not feature phones.
- Tablet sales are expected to exceed 100 million this year.
- The benefits are obvious: A company only has to build a website once and it works seamlessly across thousands of different screens.
- For publishers, it offers the simplest way to reach readers across multiple devices. For users, it ensures a great experience on every screen.
- Mobile sales have overtaken desktop sales & mobile internet usage is predicted to overtake desktop internet usage by 2014.
- Google advises that RWD & its recommended mobile configuration & even goes so far as to refer to RWD as the INDUSTRY BEST PRACTICE.
- RWD is easier to manage: Having a separate desktop and mobile site requires separate SEO campaigns. Managing one site & one SEO campaign is far easier than managing 2 sites and 2 SEO campaigns.
- In 2012, Google published a study about smartphone users. The results showed: 1) 75% of users prefer a mobile friendly site, 2) 61% will turn to another site if they don’t find what they’re looking for quickly, 3) 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service, 4) 48% said that if a site didn’t work will on their smartphones, it made them feel the camp didn’t care about their business.
- Google recommends RWD over dedicated mobile sites: 1) Having a single, dynamic site is a preferred best practice for SEO, 2) RWD ensures all backlinks will lead to a properly rendered site, which improves user experience & site engagement, 3) Provides a consistently optimal user experience that renders correctly for mobile & desktop users, 4) RWD eliminates the need to maintain & monitor several versions of the site & consolidates all traffic and link value.
This list just summarizes how popular and how beneficial RWD has become. It’s just the way to go.
- The Truth about Responsive Web Design: It’s Important
- 3 Reasons Why Responsive Web Design is the Best Option for your Mobile SEO Strategy
- Why 2013 is the Year of Responsive Web Design