I’ve heard about responsive web design (RWD) for the previous year and I’ve heard nothing but positive things.  When my employer decided to redesign our website, I immediately recommended creating a responsive web design and we’re now in the process of getting proposals.  Upon searching through articles, I came up with a top ten list of why RWD is so popular:

  1. For the first time since 2001, PC sales are projected to be lower than they were in the previous year.
  2. The majority of U.S mobile users now own smartphones, not feature phones.
  3. Tablet sales are expected to exceed 100 million this year.
  4. The benefits are obvious: A company only has to build a website once and it works seamlessly across thousands of different screens.
  5. For publishers, it offers the simplest way to reach readers across multiple devices. For users, it ensures a great experience on every screen.
  6. Mobile sales have overtaken desktop sales & mobile internet usage is predicted to overtake desktop internet usage by 2014.
  7. Google advises that RWD & its recommended mobile configuration & even goes so far as to refer to RWD as the INDUSTRY BEST PRACTICE.
  8. RWD is easier to manage: Having a separate desktop and mobile site requires separate SEO campaigns. Managing one site & one SEO campaign is far easier than managing 2 sites and 2 SEO campaigns.
  9. In 2012, Google published a study about smartphone users. The results showed: 1) 75% of users prefer a mobile friendly site, 2) 61% will turn to another site if they don’t find what they’re looking for quickly, 3) 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service, 4) 48% said that if a site didn’t work will on their smartphones, it made them feel the camp didn’t care about their business.
  10. Google recommends RWD over dedicated mobile sites: 1) Having a single, dynamic site is a preferred best practice for SEO, 2) RWD ensures all backlinks will lead to a properly rendered site, which improves user experience & site engagement, 3) Provides a consistently optimal user experience that renders correctly for mobile & desktop users, 4) RWD eliminates the need to maintain & monitor several versions of the site & consolidates all traffic and link value.

This list just summarizes how popular and how beneficial RWD has become.  It’s just the way to go.

Sources:

  1. The Truth about Responsive Web Design: It’s Important
  2. 3 Reasons Why Responsive Web Design is the Best Option for your Mobile SEO Strategy
  3. Why 2013 is the Year of Responsive Web Design
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